Nashville Hot Chicken — The Crimson Coward Way

Crispy Nashville hot chicken: fresh never frozen, 100% halal, and as hot as you dare!

Crimson Chicken Sandwich

This is no ordinary
hot chicken sandwich!

Meet The Crimson: The one and only Crimson Coward Nashville Hot Chicken sandwich. The Crimson is a certified hormone-free, boneless chicken breast cooked to perfection and served with our signature Crimson Sauce, house-made slaw, pickles on an artisan brioche bun.

At Crimson Coward we use the finest chicken and have a direct relationship with the farmer. We know where our chicken comes from and you will taste the difference! The Crimson Chicken Sandwich is where it’s at and you can taste the quality.

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Crimson Coward

The Crimson Rub

A lot of research and development went into developing the signature Crimson Coward rub. We didn’t stop until we knew we found THE perfect combination for Crimson Coward’s Hot Nashville chicken. Just how serious are we about delivering an authentic hot chicken experience? Well, we spent six months researching, yes you read that right. During that time we visited Nashville several times, you have to go the source when only the best will do.

We also met with leading local chefs and got to work in the test kitchen. It then took four more months, yes we ate a lot of chicken during those months! It was well worth it because “The Crimson Rub” was born. One of a kind flavor that you will not find anywhere else. We worked tirelessly and after testing different combinations we found the one. The Crimson Rub contains a secret blend of primary and secondary spices!

We cannot tell you what our secret rub contains (exactly) but one thing we do is to apply “The Crimson Rub” 24 hrs before the chicken is cooked. It’s not the fastest way to create a Nashville Hot chicken sandwich or tenders but we go that extra mile at Crimson Coward. You can read all our glowing reviews but you must taste The Crimson for yourself.

3 Chicken Tenders
Hot Chicken Tray

Cooking the Perfect Hot chicken

Once we landed the perfect combination of spices for The Crimson Rub we perfected cooking crisp and juicy chicken. Our state of the art fryers isn’t anything you have seen before. Forget about using a cast iron pan as Grandma did. There you have it, farm-sourced, hormone-free chicken, paired with The Crimson Rub, at Crimson Coward only the best will do. Now you just have to decide what level of heat you can handle!

Crimson Coward Fans

Crimson Coward opened in the spring of 2019 and has been making waves since opening day. Crimson Coward has become a destination for Nashville hot chicken fans not just in California, but across the country. With 20 locations across 6 states, guests keep coming from near and far! We love our Crimson Coward fans and they can’t get enough of The Crimson. We thank and salute our loyal customers and can’t wait to serve you The Crimson!

Better than reading about it — you’ve got to taste it and tell us what heat level you can handle. From no-heat to are-you-sure, we’ve got a spice level for everyone.

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Frequently Asked Questions

What is Crimson Coward?

Crimson Coward is a Nashville hot chicken restaurant chain founded in California in 2019. It serves fresh, never-frozen chicken coated in a proprietary Crimson Rub, cooked to order across five heat levels, at 20+ locations across California, Texas, Washington, Virginia, Maryland and others. Every item on the menu is 100% halal certified.

When did Crimson Coward start?

Crimson Coward opened in California in the spring of 2019. It began with a trip to Nashville and six months of research and development to land the signature spice blend before the first store opened.

What is the Crimson Rub?

The Crimson Rub is Crimson Coward's proprietary spice blend. It is applied to the chicken a full 24 hours before cooking, so the flavour goes deep into the meat rather than sitting on the crust. Your chosen heat level then rides on top of that base.

Is Crimson Coward's chicken fresh or frozen?

Fresh, never frozen. Crimson Coward sources premium, all-natural, non-GMO chicken that is free of hormones and antibiotics, through a direct relationship with the farmer, and cooks every order to order.

What makes Crimson Coward different from other hot chicken restaurants?

Three things: the Crimson Rub is applied 24 hours before frying rather than dusted on at the end; the chicken is fresh and never frozen, sourced direct from the farm; and every item at every location is 100% halal certified with no exceptions, so you never have to ask.

How many Crimson Coward locations are there?

Crimson Coward has 20+ locations across California, Texas, Washington, Virginia, Maryland and others, with new stores opening as the brand grows.